Bajaj Life Insurance has launched its New Fund Offer (NFO) — the Bajaj Life India Consumption Fund, aimed at helping investors tap into India’s rapidly expanding consumption economy. The NFO is now open for subscription and will close on December 18.

The fund will invest in companies that stand to benefit from rising household incomes, increasing urbanisation, rapid digital adoption and the growing aspirations of Indian consumers across sectors. The fund will be available under Bajaj Life’s unit-linked insurance plans (ULIPs).

Bajaj Life’s ULIP products linked to the new fund offer policyholders the dual advantage of life cover protection and the opportunity for long-term wealth creation, aligned with India’s structural consumption growth story.