| Axis Mutual Fund has launched an industry-first micro-investment feature enabling first-time investors to start investing in mutual funds with a small amount. The feature will allow investors to start investing at Rs 100 per scheme and help them gain practical insights into risk, expected returns and diversification, making financial literacy a hands-on experience. |
| This feature will be available at a monthly frequency, exclusively for SIP investments, and will apply only to eligible schemes, according to a press release by the fund house. |
| First-time investors can initiate this feature through the Axis Mutual Fund website in just three clicks. Investors can explore multiple schemes, diversify their portfolio and begin learning the fundamentals of investing. |
| According to Axis Mutual Fund, this feature is built on three pillars Accessible, Educational and Empowering. |