The number of women distributors has grown to 37,376 registrations mark as of December 2024. This represents 21.5% of total registered mutual fund distributors (MFDs) in India, according to a joint study conducted by Crisil and the Association of Mutual Funds in India (AMFI).

Effective investment advice and handholding can play a significant role in shaping investment behavior, and it is likely that the growing pool of knowledgeable and experienced distributors has contributed to the increasing trend of long-term investing among women, the study highlighted.

Over the past five years, women investors are showing a preference for long-term holdings. The AUM of women investors, with a holding period of over five years, has increased from 8.8% of the total women investors’ AUM in March 2019 to 21.3% in March 2024, which shows that women are becoming increasingly patient and committed to long-term wealth creation.

The share of women investors’ AUM in accounts that have been in existence for less than a year declined from 40.5% in March 2019 to 25.4% in March 2024. For men, this share reduced from 42.2% to 27.0%.